Thematic coursesRetailStorytellingStorytelling: The power of marketing in jewellery

storytelling-bijouterie-horlogerie

SUITABLE FOR

Anyone interested in the world of jewellery and more particularly in the way fine jewellers with their craftsmanship keep the dream alive

OBJECTIVES

  • To understand the emergence of storytelling in marketing
  • To learn about the great maisons history milestones which constitute key elements in the building of storytelling
  • To learn about their strategies, actions, strengths and the brands ambassadors
  • To discover the new trends

TEACHING RESOURCES

  • Training provided by jewellery professionals
  • An introduction to gemmology is included in the course

TRAINING VALIDATION

  • At the end of the session, each participant will receive a certificate after a skills assessment