Thematic coursesRetailLe Parcours client et le visual merchandisingMerchandising: window displays capturing the imagination

merchandising-bijouterie-joaillerie

SUITABLE FOR

Sales assistants, store managers, anyone involved in distribution

OBJECTIVES

  • To learn the basic rules of window display
  • To understand the visual impact and the importance of a window display in buying behaviour
  • To learn the aesthetic rules of product presentation
  • Practising to apply merchandising rules to jewellery and watch displays

COURSE SUMMARY

  • The basic rules of displaying jewellery and watches in windows :
    Customer’s behaviour given its environment
    The rule of the “golden number”
  • The proper rules – The impacts of creation in the window display:
    The symbolism of colours and their impact
    Brief history of luxury codes
  • Practising – displaying windows:
    Individual monitoring and debriefing

TEACHING RESOURCES

  • Training provided by merchandising professionals specialized in jewellery
  • Theory and training in context

TRAINING VALIDATION

  • A progress report and a final report will be produced at the end of each quarter

At the end of the session, each participant will receive a certificate after a skills assessment